5 Open Source Alternatives to Google Analytics

Google Analytics is the default choice for millions of websites — but it comes with trade-offs. It tracks users across the web, requires cookie consent banners in many jurisdictions, and hands your visitors' data to Google. If you want analytics without the baggage, these five open source alternatives give you the insight you need while keeping your data under control.

All five tools featured here are self-hostable, meaning you can run them on your own infrastructure and own your data outright.

Plausible

Plausible is the go-to lightweight replacement for teams that want clean traffic stats without complexity. The tracking script is tiny — well under 1 KB — so it won't slow your site down or affect your Core Web Vitals score. It tracks pageviews, referrers, countries, and devices without cookies, which means no cookie consent banner required in most jurisdictions.

Key features:

• Cookie-free tracking — GDPR, CCPA, and PECR compliant out of the box
• Real-time dashboard with a shareable public URL
• Custom event tracking for goals and conversions
• Lightweight script with minimal performance impact

License: AGPL-3.0 | Self-hostable: Yes

View Plausible on OpenAltFinder →

Umami

Umami is a fast, minimal open source analytics tool built with Next.js. It's designed to be simple to understand and straightforward to self-host — you can have it running on a Postgres or MySQL database in minutes. The dashboard gives you pageviews, sessions, bounce rate, and referrers in a clean, uncluttered interface.

Key features:

• Multi-site support from a single installation
• Custom event tracking with funnels
• Team access controls with multiple user accounts
• Available as a managed cloud service if you prefer not to self-host

License: MIT | Self-hostable: Yes

View Umami on OpenAltFinder →

Matomo

Matomo (formerly Piwik) is the most feature-complete open source Google Analytics alternative available. It supports heatmaps, session recordings, A/B testing, funnel analysis, and — uniquely among this list — SEO keyword data pulled from connected Search Console integrations. It's the closest like-for-like replacement for teams that rely on advanced Google Analytics reports.

Key features:

• Full visitor profiles and audience segmentation
• Heatmaps and session recording
• SEO keyword tracking via Search Console integration
• Built-in GDPR Manager for consent handling

License: GPL-3.0 | Self-hostable: Yes

View Matomo on OpenAltFinder →

PostHog

PostHog goes beyond pure web analytics — it's a full product analytics suite. Alongside pageview tracking, you get session replay, feature flags, A/B testing, and a surveys tool in one platform. It's the right pick if you're building a SaaS product and need to understand how users interact with your app, not just your marketing site.

Key features:

• Session recording and heatmaps included
• Feature flags and A/B testing with rollout controls
• Product funnels, retention charts, and user paths
• Self-hostable or available as a managed cloud service

Self-hostable: Yes

View PostHog on OpenAltFinder →

OpenPanel

OpenPanel is a newer entrant that positions itself as a middle ground between Plausible's simplicity and Mixpanel's depth. It supports both website analytics and product analytics in one tool, with a clean UI and an event-based data model. It's a solid choice if you've outgrown simple pageview counters but don't need the full complexity of PostHog.

Key features:

• Web analytics and product analytics in a single install
• Event-based tracking with user profiles and funnels
• Clean dashboard with a Plausible-like UX
• Self-hostable with Docker

License: AGPL-3.0 | Self-hostable: Yes

View OpenPanel on OpenAltFinder →

Which one should you choose?

• Just pageviews and traffic sources? → Plausible or Umami
• Need SEO keyword data and advanced reports? → Matomo
• Building a SaaS and need full product analytics? → PostHog or OpenPanel
• Want Mixpanel-like depth with a simple setup? → OpenPanel

All five tools can be self-hosted — take back ownership of your analytics data and ditch the cookie banners for good.