Plausible
Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
Open source alternative to:
Plausible is a lightweight, privacy-focused web analytics platform built as a simpler alternative to Google Analytics. It tracks essential metrics — page views, unique visitors, bounce rate, referral sources, and conversions — in a clean single-page dashboard, without cookies, without collecting personal data, and without requiring a GDPR consent notice. The tracking script is 75 times smaller than Google Analytics, minimising impact on page load performance.
Automatic tracking of scroll depth, file downloads, form completions, and outbound links reduces the setup effort needed to capture meaningful behavioural data. Goals, revenue tracking, and UTM campaign attribution provide marketers with conversion insights. Google Search Console integration and a Looker Studio connector extend reporting capabilities for teams that need them.
Plausible is designed for website owners, SaaS teams, agencies, and content creators who want clear, actionable traffic data without the privacy trade-offs or configuration complexity of larger analytics tools.
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Frequently Asked Questions
Does Plausible really let me drop the cookie consent banner?
In most cases, yes — Plausible is designed to be GDPR, CCPA, and PECR compliant without using cookies or collecting personal data, so analytics no longer force you to show a consent notice. It uses a cookieless approach to count page views and unique visitors with a privacy-respecting visitor ID. You should still review your own legal situation, but the tracking-cookie problem is removed at the source.
How much does Plausible slow down my website?
Very little — Plausible's tracking script is roughly 75 times smaller than Google Analytics, minimising its impact on page load performance. The dashboard is a clean single page covering page views, unique visitors, bounce rate, referral sources, and conversions. It also auto-tracks scroll depth, file downloads, form submissions, and outbound links without extra setup.
Can I self-host Plausible, and what does the hosted service cost?
Yes — Plausible is open source under AGPL-3.0 and can be self-hosted on your own server, typically via Docker with an Elixir and ClickHouse stack. The hosted service at plausible.io includes a free tier and paid plans scaled to monthly page views. Self-hosting gives you the same features and full data ownership in exchange for maintaining the infrastructure.
Repository details
Updated 8/22/2026, 6:00:22 PM
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