Plausible

Plausible is a lightweight, privacy-focused web analytics platform built as a simpler alternative to Google Analytics. It tracks essential metrics — page views, unique visitors, bounce rate, referral sources, and conversions — in a clean single-page dashboard, without cookies, without collecting personal data, and without requiring a GDPR consent notice. The tracking script is 75 times smaller than Google Analytics, minimising impact on page load performance.

Automatic tracking of scroll depth, file downloads, form completions, and outbound links reduces the setup effort needed to capture meaningful behavioural data. Goals, revenue tracking, and UTM campaign attribution provide marketers with conversion insights. Google Search Console integration and a Looker Studio connector extend reporting capabilities for teams that need them.

Plausible is designed for website owners, SaaS teams, agencies, and content creators who want clear, actionable traffic data without the privacy trade-offs or configuration complexity of larger analytics tools.