Best Free & Open Source Alternatives to Google Analytics

Umami is a simple, fast, privacy-focused web analytics platform built as an alternative to Google Analytics. It tracks website visitor behaviour — page views, sessions, traffic sources, device and browser breakdowns, and geographic data — through a clean dashboard, without cookies, without collecting personal data, and without requiring a consent banner. The platform is fully compliant with GDPR and similar regulations.

Beyond standard traffic analytics, Umami supports custom event tracking for monitoring specific user interactions, audience segmentation, cohort analysis, and user journey mapping, making it useful for both content sites and product teams. It can be self-hosted on your own infrastructure using Node.js and PostgreSQL, or used via the managed Umami Cloud service.

Umami is designed for website owners, developers, and product teams who want clear, actionable analytics data with full transparency into how the tracking works, and who prefer to keep visitor data out of third-party ad-tech ecosystems.

PostHog is an open-source product analytics platform designed to help teams understand how users interact with their web and mobile apps. It offers features like event tracking, funnels, session replays, feature flags, A/B testing, and more—all in one unified platform.

Unlike traditional analytics tools, PostHog can be self-hosted, giving teams full control over their data and compliance with privacy regulations. It’s built for developers, with support for custom event tracking, autocapture, and deep integration into modern dev workflows.

PostHog helps you build better products by giving you complete visibility into user behavior without sending data to third parties.

GoatCounter is a privacy-aware web analytics tool that gives website owners insight into traffic and visitor behaviour without tracking individuals. It collects no personal data, sets no cookies, and requires no GDPR consent banner. Metrics include page views, browser and device breakdown, geographic location, referral sources, and campaign performance.

The platform supports multiple integration methods — a small JavaScript snippet (~3.5KB), an image-based pixel, backend middleware, or server log parsing — making it adaptable to a wide range of stacks. Data can be exported at any time, and a self-hosted option is available for full data ownership.

GoatCounter is well-suited to personal website owners, small-to-medium businesses, and privacy-conscious organisations who want straightforward, actionable traffic data without the complexity or data-collection practices of larger analytics platforms.

Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive privacy-respecting alternative to both Google Analytics and Google Search Console. With over 21,000 GitHub stars, it is trusted by over 1 million websites and used by governments, universities, and organizations worldwide.

Beyond standard web analytics, Matomo includes a Search Engine Keywords Performance plugin that imports search query data from Google Search Console, Bing Webmaster Tools, and other sources directly into your analytics dashboard. This allows you to see keyword rankings, impressions, clicks, and click-through rates alongside your full visitor analytics — without needing to use Google Search Console itself.

Licensed under GPL-3.0, Matomo is fully self-hostable on PHP/MySQL servers and is also available as a managed cloud service at matomo.org. It provides GDPR-compliant analytics with no data sampling, 100% data ownership, and no data sharing with advertising networks. For organizations exiting the Google ecosystem, Matomo is the all-in-one analytics solution that covers both web analytics and search performance reporting.

Plausible is a lightweight, privacy-focused web analytics platform built as a simpler alternative to Google Analytics. It tracks essential metrics — page views, unique visitors, bounce rate, referral sources, and conversions — in a clean single-page dashboard, without cookies, without collecting personal data, and without requiring a GDPR consent notice. The tracking script is 75 times smaller than Google Analytics, minimising impact on page load performance.

Automatic tracking of scroll depth, file downloads, form completions, and outbound links reduces the setup effort needed to capture meaningful behavioural data. Goals, revenue tracking, and UTM campaign attribution provide marketers with conversion insights. Google Search Console integration and a Looker Studio connector extend reporting capabilities for teams that need them.

Plausible is designed for website owners, SaaS teams, agencies, and content creators who want clear, actionable traffic data without the privacy trade-offs or configuration complexity of larger analytics tools.

Rybbit is a modern, open-source analytics platform designed as a privacy-respecting alternative to Google Analytics. It is self-hostable and collects no personally identifiable information, making it fully GDPR-compliant without cookie consent banners.

The platform provides real-time visitor tracking, page views, session analysis, referral sources, device breakdowns, and geographic data — presented in an intuitive dashboard that is said to be far simpler than Google Analytics. Rybbit is built with performance in mind and handles high-traffic sites efficiently.

Launched in early 2025, Rybbit quickly gained traction in the privacy-focused developer community. It is licensed under AGPL-3.0 and is fully self-hostable via Docker, making it ideal for teams that want full data ownership.

OpenPanel is an open-source product and web analytics platform built as a privacy-friendly alternative to tools like Mixpanel and Amplitude. It allows you to track user interactions, measure key metrics, and analyze behavior without relying on invasive tracking methods or third-party cookies.

With OpenPanel, you can set up event tracking to record specific actions users take, then explore the data through features like funnels, retention charts, and real-time dashboards. It also supports user profiles, so you can see individual user journeys, segment your audience, and understand how engagement changes over time.

Because it’s open-source, you can self-host OpenPanel on your own infrastructure, giving you full control over your analytics data and ensuring compliance with privacy regulations like GDPR. The interface is designed to be clean and intuitive, making it easy to start collecting insights quickly, while still offering flexibility for advanced custom event tracking and integration into existing systems.

It’s particularly appealing for developers and teams who want a Mixpanel-like analytics experience but prefer full data ownership, transparency, and no vendor lock-in.

Open Web Analytics (OWA) is an open-source alternative to commercial analytics tools like Google Analytics. It gives you complete control over the data you collect about your website or application usage, ensuring privacy compliance and data ownership.

OWA provides comprehensive tracking capabilities including page views, click tracking, heatmaps, and e-commerce analytics. It can be easily integrated with popular content management systems like WordPress and MediaWiki, or used as a standalone tracking solution for any website.

With OWA, your analytics data stays on your own servers, eliminating concerns about third-party data sharing and ensuring compliance with privacy regulations like GDPR. The platform is built on PHP and MySQL, making it easy to deploy on most web hosting environments.

Swetrix is a privacy-first, cookie-less web analytics platform built as an open-source alternative to Google Analytics and other commercial tracking services. It provides comprehensive website analytics including visitor tracking, page views, referral sources, and custom events — all without relying on cookies or compromising user privacy.

In addition to standard web analytics, Swetrix offers website speed monitoring and error tracking capabilities, making it an all-in-one observability solution for website owners. The platform is built on a modern tech stack using NestJS and React, with ClickHouse powering high-performance analytics queries and Redis handling caching.

Swetrix can be self-hosted via Docker for complete data sovereignty, or used as a managed cloud service at swetrix.com. Licensed under AGPL-3.0, it ensures full transparency and gives organizations full control over their analytics data without vendor lock-in.

Vince is a self-hosted web analytics platform focused on privacy and operational simplicity. It tracks visitor behaviour — page views, sessions, traffic sources, custom events, goal conversions, file downloads, outbound links, and 404 errors — with a tracking script under 1KB that has no noticeable impact on page load time. The platform is fully GDPR, CCPA, and PECR compliant without requiring cookie consent banners.

Vince is distributed as a single binary with no external runtime dependencies, making deployment and maintenance straightforward. It manages its own TLS certificates automatically and uses a custom columnar storage engine built on Compressed Roaring Bitmaps for fast, efficient queries. An unlimited number of websites and events can be tracked in a single installation.

Vince is designed for developers, privacy-conscious organisations, and anyone who wants accurate web analytics on their own infrastructure without the ongoing cost of managed analytics services or the complexity of multi-service deployments.

Prisme Analytics is a privacy-first web analytics platform that gives website owners full ownership of their visitor data. It tracks page views, traffic sources, user behaviour, and custom events in real time — with data appearing instantly rather than after a multi-hour delay — while remaining GDPR, CCPA, and PECR compliant without requiring cookie consent banners. All data belongs to the user and is hosted on EU servers.

The platform includes a simple dashboard for non-technical users alongside advanced capabilities such as custom event tracking, funnel visualisation, geomaps, UTM campaign tracking, bot filtering, and direct SQL and API access for deeper exploration. An unlimited number of websites can be tracked on a single account, and the lightweight tracking script does not affect page load performance.

Prisme Analytics is suited to businesses, content creators, and privacy-conscious organisations that want comprehensive analytics insights without compromising visitor privacy or relying on ad-tech-driven data collection.

Databuddy is an open-source, privacy-focused analytics solution designed for developers who care about both user privacy and insightful data. Built using modern web technologies like TypeScript, Next.js, React, Turborepo, Bun, and Tailwind CSS, it provides a robust, flexible analytics suite—with no compromise on data protection.
👉 GitHub Repository

🚀 Key Features

• Real-time analytics dashboard – Track user activity as it happens.
• User behavior tracking – Monitor pathways, conversions, and funnels.
• Goal & conversion tracking – Set custom goals and measure success.
• Custom event tracking, funnel analysis, cohort analysis (soon).
• A/B testing, advanced visualizations, exports, real-time updates, multi-tenant support (on the roadmap).
• Security & compliance – GDPR-ready, data encryption, secure auth, and API access.

🏗️ Architecture & Tech Stack

• Built with TypeScript, Next.js, React, Turborepo, Bun, Tailwind CSS.
• Open-source under AGPL-3.0 – use, modify, and self-host freely.
• Supports PostgreSQL, Redis, and optional ClickHouse via Docker.
• Local dev tools baked in: bun run dev, db:push, sdk:build, seeding sample data.
• Strong development workflow: staging, testing, linting, formatting, type checking, and DB migrations.

🌱 Community & Development

• ⭐ 457 GitHub stars and 62 forks (as of Sept 2, 2025).
• Built and maintained by Iza Nassar.
• Featured in Vercel’s Community Session: Why I Built Databuddy (Aug 21, 2025).
• Actively growing with contributions and feedback from the community.

Aptabase is a privacy-focused analytics platform for mobile, desktop, and web applications. It tracks custom events — button clicks, feature usage, and user flows — without collecting device identifiers, cookies, or fingerprints, making it fully compliant with GDPR, CCPA, and PECR out of the box. All tracked sessions are completely anonymous and untraceable.

Lightweight SDKs are available for more than ten frameworks including Electron, Tauri, Swift, Kotlin, Flutter, and React Native, making integration straightforward across native and cross-platform stacks. The real-time dashboard surfaces event trends and usage patterns as they happen, and data can be exported or self-hosted for full ownership.

Aptabase suits developers and product teams who need actionable app analytics without the legal overhead of consent banners or the privacy trade-offs of ad-tech-driven platforms.

Vemetric is an analytics platform that combines web analytics and product analytics in a single tool, helping teams understand how users discover and interact with their digital products. Web analytics capabilities cover page views, traffic sources, and geographic data, while the product analytics layer tracks complete user journeys, session activity, conversion funnels, and event streams in chronological order.

Key features include interactive activity heatmaps, advanced user and event filtering, GDPR-compliant tracking without cookies (with EU-hosted servers), and a real-time event stream for monitoring live activity. Upcoming features include behavioural user segments, campaign tracking, and automation triggers based on custom events.

Vemetric is suited to SaaS companies, startups, and marketing teams that need both traffic measurement and deeper product adoption insights in one place, without the data privacy concerns of ad-tech-based analytics platforms.