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Best Free & Open Source Alternatives to Google Analytics

Compare 14 open-source Google Analytics alternatives including Umami, PostHog, GoatCounter and more

If you're looking for the best open-source alternative to Google Analytics, Umami is a strong place to start. If it doesn't quite fit your needs, there are plenty of other great options worth exploring, including PostHog, GoatCounter, Matomo and Plausible. We've ranked the top alternatives to help you compare your options and find the right fit.

Umami

Umami

Umami is a modern, privacy-focused alternative to Google Analytics.

Alternative to:
Google AnalyticsGoogle Analytics
PostHog

PostHog

🦔 PostHog provides open-source web & product analytics, session recording, feature flagging and A/B testing that you can self-host. Get started - free.

Alternative to:
Google AnalyticsGoogle Analytics
GoatCounter

GoatCounter

Easy web analytics. No tracking of personal data.

Alternative to:
Google AnalyticsGoogle Analytics
Matomo

Matomo

Open-source web analytics platform with SEO keyword and search performance reporting.

Alternative to:
Google AnalyticsGoogle Analytics
Plausible

Plausible

Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

Alternative to:
Google AnalyticsGoogle Analytics
Open Web Analytics

Open Web Analytics

Self-hosted web analytics platform for tracking website traffic without compromising user privacy.

Alternative to:
Google AnalyticsGoogle Analytics
Rybbit

Rybbit

Privacy-friendly, open-source web analytics platform that is a simpler alternative to Google Analytics.

Alternative to:
Google AnalyticsGoogle Analytics
OpenPanel

OpenPanel

Openpanel is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.

Alternative to:
Google AnalyticsGoogle Analytics
Swetrix

Swetrix

Privacy-first, cookie-less web analytics with speed monitoring and error tracking.

Alternative to:
Google AnalyticsGoogle Analytics
Vince

Vince

Self Hosted Alternative To Google Analytics

Alternative to:
Google AnalyticsGoogle Analytics
Prisme Analytics

Prisme Analytics

High-perfomance, self-hosted and privacy-focused web analytics service.

Alternative to:
Google AnalyticsGoogle Analytics
Databuddy

Databuddy

Databuddy is a privacy-first analytics platform with a focus on user experience, with it's foundation built on privacy, it ensures complete compliance with most major data privacy laws out of the box

Alternative to:
Google AnalyticsGoogle Analytics
Aptabase

Aptabase

✨ Open Source, Privacy-First and Simple Analytics for Mobile, Desktop and Web Apps

Alternative to:
Google AnalyticsGoogle Analytics
Vemetric

Vemetric

Simple, yet powerful Web- & Product Analytics.

Alternative to:
Google AnalyticsGoogle Analytics

Frequently Asked Questions

Are there any open source alternatives to Google Analytics?

Yes, there are 14 open source alternatives to Google Analytics. Popular options include Umami, PostHog, GoatCounter and more. These alternatives are free to use and many offer self-hosting options.

What is the best free alternative to Google Analytics?

The best free alternative to Google Analytics depends on your specific needs. Umami is a popular choice with self-hosting capabilities. All alternatives listed here are open source and free to use.

Can I self-host an alternative to Google Analytics?

Yes, 11 of the alternatives listed here can be self-hosted, giving you complete control over your data and privacy.

Why should I switch from Google Analytics to an open source alternative?

Open source alternatives to Google Analytics offer several advantages: no vendor lock-in, complete data ownership, no subscription fees, the ability to self-host for privacy and security, and active community support. You can also customize the software to fit your specific needs.

Google Analytics

Google Analytics

Google Analytics is a web analytics service by Google that tracks and reports website traffic. It helps businesses and individuals understand user behavior, measure performance, and optimize content by providing insights into visitor demographics, sources, and engagement patterns.

Visit Google Analytics