Best Free & Open Source Alternatives to Google Analytics
Looking for a free or self-hosted alternative to Google Analytics? Below you'll find the best open source options — community-driven tools that let you own your data without vendor lock-in or recurring subscription costs.
Google Analytics is a web analytics service by Google that tracks and reports website traffic. It helps businesses and individuals understand user behavior, measure performance, and optimize content by providing insights into visitor demographics, sources, and engagement patterns.
Umami
Umami is a modern, privacy-focused alternative to Google Analytics.
Google Analytics
GoatCounter
Easy web analytics. No tracking of personal data.
Google Analytics
Aptabase
✨ Open Source, Privacy-First and Simple Analytics for Mobile, Desktop and Web Apps
Google Analytics
PostHog
🦔 PostHog provides open-source web & product analytics, session recording, feature flagging and A/B testing that you can self-host. Get started - free.
Google Analytics
Vince
Self Hosted Alternative To Google Analytics
Google Analytics
Vemetric
Simple, yet powerful Web- & Product Analytics.
Google Analytics
Plausible
Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.
Mixpanel
Prisme Analytics
High-perfomance, self-hosted and privacy-focused web analytics service.
Google Analytics
OpenPanel
Openpanel is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.
Mixpanel
Databuddy
Databuddy is a privacy-first analytics platform with a focus on user experience, with it's foundation built on privacy, it ensures complete compliance with most major data privacy laws out of the box
Mixpanel
Matomo
Open-source web analytics platform with SEO keyword and search performance reporting.
Google Search Console Google Analytics
Google Analytics is a web analytics service by Google that tracks and reports website traffic. It helps businesses and individuals understand user behavior, measure performance, and optimize content by providing insights into visitor demographics, sources, and engagement patterns.