Matomo

Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive privacy-respecting alternative to both Google Analytics and Google Search Console. With over 21,000 GitHub stars, it is trusted by over 1 million websites and used by governments, universities, and organizations worldwide.

Beyond standard web analytics, Matomo includes a Search Engine Keywords Performance plugin that imports search query data from Google Search Console, Bing Webmaster Tools, and other sources directly into your analytics dashboard. This allows you to see keyword rankings, impressions, clicks, and click-through rates alongside your full visitor analytics — without needing to use Google Search Console itself.

Licensed under GPL-3.0, Matomo is fully self-hostable on PHP/MySQL servers and is also available as a managed cloud service at matomo.org. It provides GDPR-compliant analytics with no data sampling, 100% data ownership, and no data sharing with advertising networks. For organizations exiting the Google ecosystem, Matomo is the all-in-one analytics solution that covers both web analytics and search performance reporting.