Matomo
Open-source web analytics platform with SEO keyword and search performance reporting.
Open source alternative to:
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive privacy-respecting alternative to both Google Analytics and Google Search Console. With over 21,000 GitHub stars, it is trusted by over 1 million websites and used by governments, universities, and organizations worldwide.
Beyond standard web analytics, Matomo includes a Search Engine Keywords Performance plugin that imports search query data from Google Search Console, Bing Webmaster Tools, and other sources directly into your analytics dashboard. This allows you to see keyword rankings, impressions, clicks, and click-through rates alongside your full visitor analytics — without needing to use Google Search Console itself.
Licensed under GPL-3.0, Matomo is fully self-hostable on PHP/MySQL servers and is also available as a managed cloud service at matomo.org. It provides GDPR-compliant analytics with no data sampling, 100% data ownership, and no data sharing with advertising networks. For organizations exiting the Google ecosystem, Matomo is the all-in-one analytics solution that covers both web analytics and search performance reporting.
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Frequently Asked Questions
How is Matomo more privacy-respecting than Google Analytics?
Matomo is GDPR-compliant by design, with no data sampling and no sharing of data with advertising networks, so you own 100% of your analytics data. It runs on your own infrastructure, meaning visitor IPs and behavior never leave your server, unlike Google Analytics where data flows to Google. It is open source under GPL-3.0 and trusted by governments, universities, and over 1 million websites.
Can Matomo also replace Google Search Console?
Yes. The Search Engine Keywords Performance plugin imports keyword data from Google Search Console, Bing Webmaster Tools, and other sources directly into your Matomo dashboard. You can see keyword rankings, impressions, clicks, and click-through rates alongside your regular visitor analytics. That means you can drop Google Search Console and still monitor search performance.
Should I self-host Matomo or use the cloud service?
Matomo is fully self-hostable on a PHP/MySQL server, and the project also offers a managed cloud service at matomo.org for teams that don't want to run infrastructure. The self-hosted community edition is free under GPL-3.0, while the cloud service is paid and adds support. Both give you the same core analytics, with self-hosting maximizing data ownership.
Repository details
Updated 8/14/2026, 7:00:26 PM
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