Umami

Umami is a simple, fast, privacy-focused web analytics platform built as an alternative to Google Analytics. It tracks website visitor behaviour — page views, sessions, traffic sources, device and browser breakdowns, and geographic data — through a clean dashboard, without cookies, without collecting personal data, and without requiring a consent banner. The platform is fully compliant with GDPR and similar regulations.

Beyond standard traffic analytics, Umami supports custom event tracking for monitoring specific user interactions, audience segmentation, cohort analysis, and user journey mapping, making it useful for both content sites and product teams. It can be self-hosted on your own infrastructure using Node.js and PostgreSQL, or used via the managed Umami Cloud service.

Umami is designed for website owners, developers, and product teams who want clear, actionable analytics data with full transparency into how the tracking works, and who prefer to keep visitor data out of third-party ad-tech ecosystems.